Archive for: May, 2023

Average Direct Mail Response Rate – You Might Be Surprised

May 27 2023 Published by admin under Uncategorized

Average Response Rate

I’ll cut to the chase. The average direct mail response rate is 2.5%. Surprised? Most business owners are when they hear this. Direct mail response rates vary between 1% and 3%. Very rarely is 4% or 5% attained and should never be expected. So, if you’re considering mailing to only a few hundred prospects, don’t bother. It won’t be worth the effort or expense. For example, if you only mail, say, 300 pieces, you will only receive 1-3 responses on average.

Average Closing Sales Percentage

Now it’s time to consider your average closing sale percentage. Say you achieve the 3% response rate of 3 prospects with your direct mail campaign. Now, you have to sell them your product/service. What is your average closing sale percentage? 33 percent? 50 percent? Lower? If you only receive a 1% response rate and your closing percentage is only 33%, you have a 1 in 3 chance of making a single sale. Not very good odds. I wouldn’t gamble the success of my business on those odds. Would you?

Minimum Number of Pieces

When considering a direct mail campaign, I wouldn’t recommend sending any less than 1,000 pieces. With 1,000 pieces you can expect 10-30 responses. If you receive the average 20 responses and have a closing rate of 33% you should make a minimum of 6 sales. If you have a closing sale rate of 50%, you should make a minimum of 10 sales.

If you are willing, I would recommend mailing anywhere from 5,000 to 10,000 pieces. Sure, it’s a hefty investment up front, but should bring a nice return on your investment with response rates varying from 50-150 per 5,000 and 100-300 per 10,000. With a closing sale percentage of 50%, you will attain anywhere from 25 to 150 new customers. Not too shabby. Turn those new customers into repeat business and you’re doing even better. But, that’s a topic for another time.

Target Market

Another important aspect to keep in mind with direct mail is making sure you are mailing to your “target market.” Unsure of who your target market is? In a nutshell, your target market is those who are most likely to buy from you. Not sure who is most likely to buy from you? Here are a few questions to get you started:

• Are your target customers male or female?

• What is their age?

• Where do they live?

• What is their occupation?

• What is their average annual income? This is important when considering the price of the product/service you are selling. You wouldn’t want to market a luxury item to someone who can’t afford to purchase it.

• If selling items for homes, you want to market specifically to homeowners.

Remember, you are in business to make a profit. A direct mail campaign is a very effective way to attract new clientele so long as it is utilized effectively in order to receive a positive return on your investment.

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Reach Your Goals With The Help Of Direct Marketing Companies

May 26 2023 Published by admin under Uncategorized

When it comes to marketing, business owners all over the world are now finding major success with the help of direct marketing companies. These companies work very effectively to increase your sales, and the best part is that they will not break the bank. As a matter of fact, direct marketing is one of the most cost effective solutions that business owners have to choose from. In addition to that, these companies are very good at getting the job done in the timeliest manner possible.

Perhaps this is the reason why so many small business owners consider this to be their favorite method of marketing. In general, the owner of a small business will usually have a smaller budget to work with, especially when they are first starting out. However, even the larger corporations who have more of a budget to work with will still often choose to use this method of marketing, simply because it so very effective. The reason why is because with direct marketing you actually have the ability to directly reach your target audience on a more personal level, and you don’t even have to drain your budget to do so.

Just keep in mind that the key to having a successful advertising campaign begins with the ability to properly identify who your target audience is. Overall, this simply means that you are trying to determine which people are going to have the most interest in what you are offering. You do not want to follow just any leads, and it won’t do you any good to have a giant list of prospects if they are not the kind of people that are going to convert into paying customers. This is why it becomes necessary for you to determine which people are actually going to become buyers, so that you will not waste your time and money on the pointless pursuit of the wrong prospects.

Once you have been able to successfully determine which people you are going to be trying to reach, you will then need to begin the task of determining what will be the most effective method for reaching them. This is where it becomes especially useful to enlist the help of direct marketing companies. Remember that this is the form of marketing that businesses are having the most success with right now. This is why direct marketing has continued to grow in popularity over the last decade.

Direct marketing is the absolute best way to approach your prospects, because you will not only be contacting them directly, but you will be using a more personal and customized approach. When you contact your customers in a more direct and personal way, it helps to create long lasting business relationships with them and you will be more likely to get repeat business. You should always try to make our business relationships long term, and with the help of direct marketing companies it becomes much easier to accomplish this task in the timeliest manner possible.

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The 7 Worst Article Marketing Mistakes And How To Fix Them

May 25 2023 Published by admin under Uncategorized

Are you disappointed in the results your articles are generating? Are you spending a lot of time and energy but not getting results? Do your articles target the right audience? Is anyone reading your articles?

If you answered NO, you need this report. Get your articles read, your readers responding, and your business growing.

Correct these typical marketing article blunders and watch your business soar.

Words do two major things: They provide food for the
mind and create light for understanding and awareness.

–Jim Rohn

7 Common Article Blunders:

1. Failure to use a catchy title. The headline and article summary must grab and keep the reader’s attention. Use keywords and phrases; let your reader know in a snap what they will gain by reading the article.

2. Attempting to disguise sales copy as quality content. Do not use hype, bragging and self-promotion. Write winning content that will set you apart from the competition and build a reputation as a credible and competent expert.

3. Creating paragraphs that are too long. Use short paragraphs and sentences. Utilize white space to make the article easy to read.

4. Making your article too broad or superficial in content. Each article should cover a specific topic. It is better to define a single point.

5. Not solving a problem or offering dated, worthless content – are you delivering information that is valuable to your reader? Deliver indispensable content and solve their problem. Write from your unique perspective, do not publish a “me too” article.

6. Omitting a call to action. Each article should have one purpose and one most wanted response. Do not send mixed messages with multiple options or confusing copy.

7. Neglecting to include a bio box and link to your website – access is paramount online. Build trust and familiarity by sharing information that allows readers to know you and connect with you. Don’t overlook the importance of access.

To succeed marketers must create, distribute, and promote valuable content geared to their target market. Begin today to execute content marketing programs.
Start with the basics: Help them solve a problem and deliver it in a format that will help your reader succeed.

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Using Affirmations in Network Marketing

May 24 2023 Published by admin under Uncategorized

If you’ve never used affirmations in your network marketing, you’re missing a wonderful opportunity.

Affirmations are as important to your business as exercise is to your body. I invest at least 30 minutes every day exercising for the overall wellness of my body and I invest time every day with positive affirmation about my business and where I want it to be.

I’d like to offer some ideas on using affirmations for your business:

1. Find a company magazine that recognizes the leaders of your company. Insert your name into that spot and tell yourself daily that you will make it into that spot and that you are working daily on achieving that.

2. Make a goal and then tell yourself daily that you’ll hit that goal. I know it sounds large, but I like the number three. About a year ago I told myself I wanted three thousand three hundred and thirty three new distributors on my team. That very day I sponsored a new distributor and have been counting down ever since. I know that I’m on my way to hitting that magic number.

3. I like to meet new people daily. This doesn’t mean that every person will buy from me or join my team but I want to know three new people daily. Sometimes I’ve met three new people by 8:00 a.m. and sometimes I don’t meet new people until my evening routine, but meeting three new people every day is just a part of my life.

Affirmations are positive thoughts that become your reality. Affirmations need to be positive statements such as “I will meet three new people every day” versus “I want to meet…” or even “I’m going to meet…”

Affirmations also need to be short phrases such as “I will sponsor three thousand three hundred and thirty three new distributors” or “I will have my photo in this magazine” You should be able to look at these phrases daily, repeat the phrases daily and believe that this is your reality.

I just heard of a woman yesterday who said she will sponsor thirty new distributors each month. She’d wake up and begin her quest. She knew she would do this and she told herself daily she would do this and it’s now her reality.

Affirmations are words that lead you into action. When you believe the words, when the words are your reality you will take the action needed to make the words true.

Affirmations are powerful. Try a few in your business and then take the action to make your business grow.

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Data-Driven Marketing Starts With Data, Not Software

May 22 2023 Published by admin under Uncategorized

Organizations are well aware that the key to influencing a customer or prospect is to reach them at the right time in their purchase journey. Multi-channel marketing powered by a single, organized, integrated view of consumers empowers companies to perform successful data-driven marketing. Data-driven marketing success relies on two items:

1. Single customer view (sometimes referred to as 360 degree view)

2. Actionable marketing data

Single Customer View

To develop a single customer view of all consumers requires an organization to integrate all of their customer and prospect marketing information into a central location. The key is to match all of the data available for one individual to that specific individual. Connecting every aspect of one consumer to all of the different variables that pertain to that consumer can be a daunting task. But when done correctly, the single customer view offers a wealth of knowledge to marketers. Using the single view of a consumer, organizations can analyze and understand the complete consumer journey. This knowledge provides companies the data-driven ability to deploy the right message at the right time using the right channel to the right recipient.

Actionable Marketing Data

To provide customers and prospects with personalized, relevant, and timely interactions, marketers must have actionable marketing data. Actionable data means your data is always Trustworthy, Accessible, Fresh & Integrated (TAFI). Without actionable data, organizations do not have the foundation necessary to perform data-driven marketing. The myriad of marketing systems utilized by companies to perform cross-channel marketing are only as good as the data being leveraged by a given system. Data-driven marketing starts with data, not software.

Data-Driven Marketing Success is within Your Reach

Developing a single customer view from all of your marketing data and ensuring your marketing data is actionable is within reach. A marketing database provides marketers with a fully integrated, reliable, 360 degree view of the customer that empowers their data-driven marketing initiatives.. A marketing database also provides various software systems and platforms with actionable, integrated data to send personalized, relevant, and timely interactions throughout the consumer’s purchase journey.

Data-Driven Marketing Database Solution

A single customer view is only available to organizations who are able to fully integrates pertinent data into a central location. A database solution provides companies with a central location and a data-driven marketing database solution. A marketing database houses information such as where and how products are purchased, when and what was purchased, dollar amount spent, and customer demographic/lifestyle, and firmographic information. Insightful marketing data gives database marketers the ability to create targeted marketing campaigns that their audience will relate to and act on. How? The ability to extract all marketing data-from internal and external sources-allows direct marketers to create a three-dimensional portrait of their customers. Marketers can create this image because they have access to a wide variety of detailed information about each individual. Then, direct marketers are easily able to determine the interests their customers and prospects have, their preferred communication channel, and which offers they are most likely to respond to. Ultimately, organizations can pull finely-tuned lists for their marketing campaigns or use the data for cross-channel marketing via other marketing software systems and platforms.

A true data-driven database solution allows companies to integrate items such as the following.

  • Customer and/or prospect data
  • Multi-channel contact data (e.g., postal address, email address, text messaging, phone number, mobile push, social media, etc.)
  • Recency, Frequency and Monetary data
  • Multi-level managed data (e.g., email, individual, household, residence, unique business, unique email address, etc.)
  • Attributes of customers and/or prospects (e.g., interests, preferences or affinities)
  • Demographic/lifestyle, and firmographic data
  • Segmentation data
  • Campaign history
  • Marketing touch tracking/promotion history
  • Multi-channel suppression and opt-out data

A fully integrated data-driven database solution provides marketers the ability to gather additional information on their customers and prospects that drives campaign response rates, sales, and ROI. Data-driven marketing starts with data, not software.

To learn more about the benefits of data-driven marketing database solution go to

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John Kerry, Amazing Direct-Marketer!

May 22 2023 Published by admin under Uncategorized

If you want to uncover a little secret about how John Kerry and the Democratic party is “building their e-mail list”, with literally thousands of qualified leads… then listen closely!I know nothing about John Kerry, and I know even less about his running mate, John Edwards. But, I do know this:They’ve got one heck of a
smart marketing team on their side!Check this out: Before John Kerry revealed who his running mate was going to be, he announced on his web site, if you “signed up” to be on his e-mail list… he was going to tell you his vice-presidential running mate selection… several hours before he made his “official” announcement to the public.Do you know what John Kerry was doing, by giving you this “incentive” to subscribe?He was using a good old-fashioned 2-step lead generation selling formula, to add qualified prospects to his mailing list.Just think about it: Political parties, like any other business, can’t do anything without supporters. And for the most part, unless you’re politically-minded and politically involved, you’re not going to be surfing around John Kerry’s web site in the first place, right?You see, John Kerry didn’t want your e-mail address just so he can tell you who his running mate was going to be… he wants your e-mail address so he can send you a consistent flow of marketing messages.He wants to “drip” on you periodically.Because the truth is, you don’t become an asset to the Kerry campaign just by “visiting” his site — you become an asset to them if they can stay in constant contact with you, sending you marketing messages… getting you all fired-up to vote for him… and hopefully, getting you to…Donate Money!What else were you thinking, he wants you to come over and watch the Golf channel with him on Sunday afternoon?Anyway, there’s an important lesson in this, for smart direct-marketers like you… to learn from John Kerry and his team.And here it is: Remember… your prospects aren’t visiting your web sites… they’re not reading your display ads… and they don’t register to be on your e-mail list, unless they’re…Interested in what you’re selling!It’s true!Whether you’re selling political party beliefs… furniture… or hearing aids, people won’t “sign up”, unless they want some of what you’ve got.So how can you use this to
generate qualified leads in your business?Well, let me give you a real-life example of a company that’s had an incredible history of using direct-marketing to create fiercely loyal customers who are simply starving for more product, and… it’s in an industry where you wouldn’t think you’d have such strong direct-marketers, to boot.Remember the rock band, “The Grateful Dead”?The Grateful Dead’s web site,, is incredibly well-run and consistently marketed.Here’s what they do: Whenever a new CD is going to be released (which seems to be about every 2 to 3 months), you get an e-mail message notifying you in advance, and giving you a chance to “pre-order” this new CD.But that’s not all — usually, each pre-order comes with an additional CD, that’s commercially unavailable — meaning, you can’t get it anywhere else. The only way you can get this additional “FREE Bonus CD “, is by ordering your CD from their website.So you see, this offer does two things:First, it’s a compelling offer. Getting a FREE Bonus CD (which is usually a live concert recording, or some studio out-takes — and they’re always good) gives you a ton of incentive to order directly from them.And second, the Dead’s record company makes a heck-of-a-lot more money selling to you directly, instead of through one of their distributors or affiliates.Could the Dead’s offer be improved?You betcha. See, they’re really not giving you a powerful reason to “act now”.In other words, you can wait until the CD comes out, or wait a few months from now, and you’d still get to take advantage of this offer to get the extra “FREE Bonus CD”.They should offer you one extra thing, like maybe a FREE set of stickers, or another FREE CD, “if you order sometime in the next 10 days”… or “if you order by the “18th of April”… or “if you’re on of the first 1,253 people to order”… or something like that.But by-and-large, they do a much better job of marketing than most businesses. And they do it consistently.And even if you’re only a semi-decent marketer, doing something… and doing it consistently… is bound to put a nice little bundle of money into your pockets.So whether you’re selling candles… or psychic readings… or business opportunity packages… you can use these exact same techniques to make more money for yourself in your business.P.S. Next week, I’m going to reveal another lead-generating selling formula, that can make you a fistful of dollars. It’s exciting… and it’s a lot of fun to use… but it’s often over-looked.It has to do with Radio Shack… furniture stores… and Clarissa The Goat!P.P.S. Just kidding about the goat.

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MLM Attraction Marketing – What You Need To Know

May 21 2023 Published by admin under Uncategorized

MLM attraction marketing is what everyone seems to be talking about nowadays in the world of marketing — particularly network marketing.  It basically involves doing the opposite of what most network marketers are taught to do to market their business and build their downline.  Specifically, it is a kind of marketing that gets prospects chasing you instead of you chasing them.If you are looking to become the hunted (instead of the hunter) in your business, and to engage in effective MLM attraction marketing, you have to understand direct response marketing as a whole. Many marketers are under the impression and MLM attraction marketing (and direct response marketing) only works for applies to people involved in network marketing or an MLM, or for people involved in certain niches (like weight loss or hair loss).  Not true…The truth is that direct response marketing and MLM type attraction marketing techniques work regardless of what niche you’re in and what you’re marketing online.  Direct response marketing (even though it is so commonly heard about through the concept of MLM attraction marketing) has, in fact, worked for every industry on the planet.Think about it.  What is MLM attraction marketing and direct response marketing at their core?  By definition, direct response marketing is putting your targeted message in front of your audience to get them to take an action for a mutually beneficial purpose (like completing a survey, inputting their information or buying something).Here is the best analogy I can give you in terms of why you shouldn’t look at network marketing, MLM attraction marketing and direct response marketing any differently than successful marketing principles used for other businesses.  Think of your MLM business (and MLM attraction marketing) through the prism of any other type of business on the planet — think of Walmart.With any other business, if they don’t sell product then they don’t get paid.  In your business the same is true, regardless of what type of compensation plan is in place or what the bonus structures are.When Walmart (or any of the other monstrous companies) started, they didn’t build their business by creating a list of 100 people, taking product samples to friends and family, doing 3-way calls and hosting parties.  Had they done that, they would still be working to build their businesses even today. No, they used solid marketing techniques which has resulted in droves of people entering their stores every single day.  You need to apply the same principles in your MLM attraction marketing plan as the most successful companies do.  You need to stop thinking that network marketing success principles are different from other time-tested and successful marketing principles.

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Straddle – Strategy to Know the Rhythm of the Market

May 19 2023 Published by admin under Uncategorized

Technically, a straddle is considered the purchase or sale of an equal number of puts and calls, with the same strike price and expiration dates. Realistically speaking, a straddle is a way to give yourself a choice. The most difficult part of trading is choosing whether you are going to be long or short; the second most difficult part is giving up that choice once it has been made.Straddles, like all of the other strategies, teach you to be aware of the rhythm of the market. You learn how to put the reality of the market ahead of your desire to see the market do what you want it to do. This is essential to succeed in trading. When you decide to execute a straddle you are leaving your choice of market direction up to the market itself, as it should be. You then are required to cut off the less profitable position immediately. It is well worth the expense of the straddle to learn both these lessons.Straddles teach you how to:1. Let the market decide the direction it wants to go in2. Cut losing position immediately3. Focus on the benefits of risk management, not expenseDon’t be fooled into believing that you cannot afford to put on a straddle. If it is the best choice for the situation, then execute it. If you are an active trader or a day trader, a straddle may be the perfect solution for you to achieve your goals. Whether it is a Fed announcement, Consumer Price Index report, or jobless claim numbers, it can be very difficult to get a bead on the market’s intended direction. So instead of forcing an artificial or rumored direction on your trading, use a straddle to establish your initial position.From there you can do one of two things:1. You can close out the losing position and ride out the profits from the winning position before the end of the day.2. You can hold on to your winning position and convert it from an active trade to a position trade.Either way you come out ahead of the person who simply guesses or predicts the market’s direction and has a 50/50 shot of getting it right. Does the person who guesses the market’s direction have the ability to make more money? Of course! If he guesses right, there is no losing trade that eats away at part of his profits. On the other hand, it is an all-or-nothing proposition. If he guesses wrong,, there is no profitable trade to pick up the slack.The question to ask yourself as a trader is whether you capable of trading with a 50/50 level of certainty or if you want the protection afforded to you that hedging your bets can offer. As with all the risk management strategies throughout this article, this one is not designed for everyone. In fact, not every strategy is designed for every situation.The straddle works best when it meets at least one of these three criteria:1. The market has been moving sideways for sometime2. There is a news, earnings, or government announcement3. Analysts have talked up the figures of a potential announcement excessivelyFor those who are new to trading, the last criteria may be a little difficult to understand. Those who have trading experience will comprehend this quickly. Prior to any earnings decision or governmental announcement, analysts will do their best to predict the announcement. They will make estimates weeks in advance of the actual announcement. This has the affect of making the market move. Whether it’s right or wrong is secondary to the market’s activity.Once the actual numbers are released, the market has one of two ways to react. It will proceed in the direction of what the analysts predicted or it will show signs of fatigue, because the analysts were in line with what was expected; profit taking will ensue and the market will suddenly move in the opposite direction of what the news portends.If the news was bullish, but the analyst had already predicted that, and the market had already made gains up until the announcement, then we could see a quick selloff. The identical behavior occurs if the news is bearish. The difficulty occurs in determining when the market will move counter to the news and when the news will simply add to the momentum of the market’s direction.The straddle protects you from what you don’t know, or what you can’t know as a trader. This is a big feat to accomplish in such a simple package. Yet for all of its positive benefits, the straddle comes with a significant drawback: price. The most effective straddle is accomplished when you are able to purchase a put and call option “at-the-money.” Since at-the-money options typically follow the underlying asset practically one-for-one, they can be the most expensive to purchase. This also means that once the market decides on a direction, the losing option begins to erode in value quickly.

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Defining Your Target Market

May 17 2023 Published by admin under Uncategorized

Who is going to buy your product? Not “who” specifically (we all know you’re going to be able to convince your family and friends to partake of your wares), but what kind of person is going to be interested in what you have to sell? Or more simply put, who is your target customer?By focusing in on a type of customer, you are going to be able to better market your product. A simple example is if you’re selling hearing aids, you’ll want to target more elderly couples. Sure, you may have a middle-aged person, or maybe a few teens, but your target market would me senior citizens. That being said, you’d probably want to focus more marketing dollars on newspaper ads than on pay-per-click advertising.But the first step of defining your target consumer is geography. Your business will take a wholly different approach if it’s mostly online and welcomes nationwide customers, as opposed to a local business that’s only intended to serve a smaller area.The next step is to figure out demographics: age, gender, marital status, education, income, ethnicity, etc. Then take into account more lifestyle-oriented factors: religion, social class, activities, interests, attitudes, beliefs, opinions, etc. There are thousands of combinations you can make with all these factors – a teenage male who loves hockey or a middle-aged married female working on a college degree – and you need to figure out which of your products apply to which of these kinds of people.Some details may not matter; there may be no correlation between jewelry (assuming you sell jewelry) and pet ownership. But going through this process will help you focus your efforts on the market that most needs your services and, perhaps, it will also give you new ideas (like pet-themed jewelry).Write out who your target market is. There may be a few different groups of people, but try to limit it. Yes, you may have the random customer buying your product who doesn’t fit your target market (and, if you can, you may want to get in touch with them to see why they bought it; maybe there’s a better target market out there you didn’t realize) but you’ll want to direct most of your energies to a dedicated demographic.Once you’ve got an idea of your target market – something you should continually reevaluate – it’s time to get them to your store. And now that you’ve gathered all this information, you’ll know if you need to focus your efforts on online advertizing, traditional marketing, direct mailers, flyers, or other methods – or a combination thereof.Gathering information about a target market and focusing your efforts on them is going to make your business more efficient and bring you greater success.

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Using Direct Response Marketing

May 16 2023 Published by admin under Uncategorized

Direct response marketing is a common strategy used in business as a method of reaching potential customers. Direct response marketing is not to be confused with direct marketing, which is a slightly different strategy. While direct marketing simply involves businesses identifying niche markets and using different methods to promote their products to those groups, direct response marketing places the ball in the consumer’s court, creating an attractive offer and waiting to see who responds. Rather than taking the extra effort employed in the direct marketing method, those using direct response marketing make use of niche marketing in a slightly smaller way, leaving the bulk of the work in the advertising itself instead of the identification of customers and initiating direct contact. In other words, direct marketers focus a large portion of their money and efforts identifying who to target while those using direct response marketing spend much more time figuring out how to target these customers, meaning putting together attractive advertisements.While niche marketing is used as a large portion of the strategy in direct marketing, direct response marketers use niche markets in a different way. Rather than identifying specific potential consumers and attempting to contact them directly, direct response marketers identify a large demographic of prospective customers and advertise to the group as a whole.The classic example of marketing is the use of infomercials or informative commercials on television as well as some shorter advertisements. In this situation, niche markets are useful in identifying a particular demographic that is likely to be watching a certain program or channel at a certain time. The marketer then takes advantage of this information and advertizes a particular product at a strategic time and location, attempting to reach an audience that is likely to be interested. Some who utilize the direct response strategy do not even bother to identify niche markets beforehand. Examples are infomercials that are played late at night, advertising products that are not especially related to a certain channel.Most essential in direct response marketing is the specific offer made to the consumer and the clear contact information given to allow the customer to respond directly to the advertisement. Commercials in between television shows, for example, usually advertise for a specific product but do not often provide special offers or contact information to use to buy the product. In this case, the burden lies with the interested consumer to take the initiative to research the product and find a place to purchase it. Direct response marketing is a much more effective strategy. Often, in a customer’s search to purchase your product, he or she may stumble upon a similar product by a different company and purchase it instead or may not end up purchasing any product at all after later forgetting about the advertisement. Direct response marketing eliminates these worries. In advertisement, the marketer advertises a very specific product or service for a set price and provides a call to action and an opportunity for those interested to respond. For example, a company would place a television ad advertising the features of their sixteen ounce bottle of household cleaning solution for ten dollars and give a phone number or website address for viewers to visit to purchase this specific product.

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